Background of nike inc commerce essay

Nike Company Background

In this respect, it is necessary to underline that one of the basic missions of the company was to gain a possibly larger share of the market.

Within months of Perez's appointment, Nike's n eed for such an experienced hand appeared to grow when adidas-Salomon AG agreed to buy Reebok International Ltd.

Nike as a Multinational Company

In addit ion, the company marketed more than different items of clothing. In add ition, leadership at the top of the company was streamlined, as found er Knight resumed the post of president, which he had relinquished inin addition to his duties as chairman and chief executive offi cer.

As a result, the company has managed to minimize costs of production and not only sustain but double and the last year even triple revenues compared to the In the company changed its name to Nike, Inc. Nearly all of the items are manufactured b y independent contractors, primarily located overseas, with Nike invo lved in the design, development, and marketing.

The company's growth had truly begun to take off by this time, riding the boom in popularity of jogging that took place in the United Stat es in the late s. Knight was convinced that Japanese runnin g shoes could become significant competitors for the German products that then dominated the American market.

Nike began allowing a moni toring organization it had cofounded, the Fair Labor Association, to conduct random factory inspections. Throughout the s, Nike expanded its product line to encompass many sports and regions throughout the world.

Nike recently teamed up with Apple Inc. Nike Factory Violated Worker Laws.

Nike Inc Background

This undercurrent of hostility burst into the spotlight in late when some of the more aggressive pro testers against a World Trade Organization meeting in Seattle attempt ed to storm a NikeTown outlet. In such a way, within more than 30 years of its existence Nike has managed to become the world leading company basically producing sports equipment and athletic shoes and operating worldwide.

Nike, along with McDonald's Corporation, the Coc a-Cola Company, and Starbucks Corporation, among others, also became an object of protest from those who were attacking multinational comp anies that pushed global brands.

It should be said that to achieve positive results Nike signed a contract with Michael Jordan a basketball star. In early 19 99 Nike began selling its shoes and other products directly to consum ers via the company web site.

At the Olympic Trials these efforts began to pay off as Nike shoes were worn by ris ing athletic stars. In addition, Nike benefited from strong sales of its other product lines, which include d apparel, work and leisure shoes, and children's shoes.

On the product side, Nike successfully overhaule d its apparel operations, garnered surging sales of its golf equipmen t after Woods began using Nike golf balls inand made a big pus h in the soccer shoe market, where it gained the top spot among Europ ean soccer shoe buyers, leapfrogging over Adidas, by Yang, Dori Jones, et al.

Reasons for Failure However, the progress of Nike was not so perfect as one might think of.

Nike Inc Background

Taking Aim at the Brand Bullies, To ronto: However, there were also certain drawbacks such as inability to fully use initially dominant position and appearance of competitors such as Reebok and Adidas. Their first products were track running shoes. First NikeTown retail outlet opens in Portland, Oregon.

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Inthe company hired John Brown and Partners, based in Seattle, as its first advertising agency. In t he United States, plans for a new headquarters on a large, rural camp us were inaugurated, and an East Coast distribution center in Greenla nd, New Hampshire, was brought on line. Traveling in Japan after finishing business school, Knight g ot in touch with a Japanese firm that made athletic shoes, the Onitsu ka Tiger Co.

The firm also sells Nike and Bauer brand ath letic equipment; Hurley surfing, skateboarding, and snowboarding appa rel and footwear; and Cole Haan brand dress and casual footwear.Nike’s experiment with e-commerce was initially a three-month offer available only in the United States.

Nike offered some of its “Nike Alpha Project” items online, including footwear, apparel and equipment for sports like soccer, tennis, and basketball. Background of Nike, Inc. Nike, Inc. is a worldwide American corporation, which focus in design, development, worldwide marketing and selling sports product.

It was founded by Bill Bowerman and Phil Knight on January 25, as Blue Ribbon Sports, and officially known as Nike, Inc. on May 30, NIKE, Inc. concentrates on NIKE Brand and Jordan Brand products divided in seven key categories: Nike sportswear, football, action sports, women and men’s training, basketball and running.

The operating segments for its Brand are: North America, China, Japan, Western, Central & Eastern Europe and Emerging Markets. - NIKE 1.)Description of Nike. 2.)Definition of Total Quality Management and how Nike implements it. 3.)Definition of the Five Elements of.

Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan,etc. Nike is the leading maker of athletic shoes, equipment and apparel. Nike products cover a broad range of sports including basketball, football, running and soccer.

("Nike, inc. history,") Bill Bowerman was a track coach at the University of Oregon and Phil Knight was a student and part of the track team at the University of Oregon. (" Nike, inc.

history,") For years, Bill Bowerman was always looking for ways to give his runners a competitive advantage, whether it be by energy drinks or providing his runners with .

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Background of nike inc commerce essay
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